Who is this product being marketed to? A key customer will be an investor looking to save for retirement. Perhaps the customer has changed jobs and is looking for a place to roll-over a 401(K) investment. But we also have customers who have other non-retirement needs — saving for college education or for the purchase of a home. Back To Top How is this product being sold/marketed? We are marketing directly to the consumer through advertising, direct mail and public relations programs. Back To Top Is all the communication done online or do you have a personal advisor to meet with or call? You have access to both. Back To Top Who are your competitors? We do believe we have a unique product that has no direct competitor. Back To Top How are you establishing credibility with investors who don't know you? Our Registered Investment Advisor, the Retirement Corporation of America, has a 20-year record and established reputation in the marketplace. Plus, we have a state-of-the-art web site that has substantial information about who we are and lists our past performance. Back To Top What are your biggest challenges to making this launch a success? The biggest challenge is helping investors understand that they don't have to settle for poor performance. We understand that investors are confused and uncertain about where to go for truly independent, credible and effective financial advice. Once they realize that Money Masters offers a disciplined yet consumer-friendly approach to portfolio management, they may choose to never move their money again. Back To Top